FWD Vietnam: FWD CANCER CARE - THE BEST ONLINE PURCHASE EXPERIENCE EVER

FWD Vietnam, an insurance company, made buying insurance simple and easy for its customers in Vietnam.

Campaign details

Brand: FWD VietnamLead Agency: Mindshare VietnamRegion: Vietnam

Strategy

Objective

Since entering the Vietnam market in June 2017, FWD has done an incredible job of disrupting the insurance category. Through inspiring communications and a differentiated brand proposition, FWD dares to be different to stand out as a new brand in a cluttered & well-established market.

Not only being innovative in communication & messaging, FWD continues to innovate with an ambition to change users’ experience about insurance through Digital. The first initiative was the digital-led campaign of Cancer Care Product launch in March 2018, which...

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Insights Team
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