Campaign details
Brand: PT Frisian Flag Indonesia / FrisoLead Agency: Pervorm & PT. Linksindo MakmurRegion: Indonesia
Strategy
Objective
Friso Indonesia's objective is to increase market share through a 'new user acquisition strategy' that focuses on lead acquisition during the early stages of motherhood. Importantly, lead acquisition is a constant learning process to find the most efficient and cost-effective approach to recruit new users. To convince mothers to buy the product and become a new user, Friso offers free samples for consumers to experience and taste the brand. By acquiring consumers at exactly the right time,...