Foxtel: Giving Every Aussie Fan A Pocket Analyst

Foxtel, a television company, increased the number of viewers by using a famous Sports anchor as the face of its new traditional and mobile media communications strategy in Australia.

Campaign details

Brand: FoxtelLead agency: Mindshare AustraliaRegion: APAC

Objectives

This is a story of how we made one man named Max work for 304 hours straight.

To be more precise, his name is Max Bretos and fans of US sports will quickly recognise him as an ESPN anchor.

Foxtel is ESPN's broadcast partner in Australia and Max's ordeal started with a simple brief to the agency: launch the new NBA season and increase our share of sports network viewers by 15%.

Target audience

Our NBA coverage had expanded to over 200 televised games. As we...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands