Campaign details
Brand: PepsiCo- DoritosLead agency: AdColonyRegion: EMEA
Objectives
For our new product launch, our aim was to emphasize the 'Boldness' message of our new product Doritos Mix - one pack of chips combining 3 different flavors and shapes - and to inspire our target audience to interact with our campaign.
Target audience
Our target audience was 15-34 years old, who were young and fun, who enjoy new experiences, trying and taking part in new things and actively use digital platforms, apps and enjoy music.
Creative strategy
For our product launch of the new Doritos...