Disney Pixar COCO: Rich Media Video Campaign

Walt Disney Indonesia, a mass media and entertainment conglomerate, promoted its new film, Coco, in Indonesia by launching an interactive video ad that allowed users to play a game with the soundtrack.

Campaign details

Brand: Walt Disney Indonesia Lead Agency: Gameloft Advertising Solutions Region: Indonesia

Strategy

Objective

How to approach the target audiences and specifically COCO's movies target with an innovative advertising campaign to be closer a

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