DishTV: Entertainment Wish Karo, DishTV Karo

DishTV, a direct to home (DTH) services provider, used entertainment to connect with digitally unconnected audiences in Tier 3 markets in India.

Campaign Details

Brand: DishTVLead Agency: AffleRegion: APAC

Strategy

Objective

"DishTV– India's leading 'Direct To Home' television operator aimed to engage with the digitally unconnected audiences in Tier 3 markets using entertainment.

TG - Rural India, UP

Through a 1st of its kind - "Innovative, Offline To Online, CROSS MEDIA Digital BTL Campaign", built using Augmented Reality over a mobile device, the campaign focused to bring entertainment to Tier 3 audience.

Strategic Objective

  1. Drive high brand awareness about DishTV's customized packs (Top of funnel).
  2. Increase adoption of DishTV services in Tier 3 market (leads) (Bottom of...

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