Campaign details

Brand: Dis-Chem
Lead Agency: Mobiclicks
Region: EMEA

Strategy

Objective

Dis-Chem wanted to create awareness around the Winter Care Survival Guide, this included articles that covered topics such as Cold Vs Flu symptoms, Healthy foods and a Winter survival kit list that every household needs, to ensure good health throughout the Winter months.

The key focus points were:

  • Care for Me
  • Care for my Health
  • Care for my Body

Within the Winter Care Survival guide there were promotions on all products that could assist in achieving this, The objective was to create awareness around these products and drive users to their nearest Dis-Chem store, creating an uplift in sales. the KPI here was to measure feet into store, and our Footfall metric allows us to track the Footfall into store as well as footfall uplift by measuring an exposed vs control group.

Target Audience