Campaign details
Brand: DANCOW NutritodsLead Agency: Wunderman Thompson, Mindshare, InMobiRegion: APAC
Strategy
Objective
To be recognised as toddler and preschool experts and moms' greatest ally for children's growth and development.
DANCOW Nutritods as one of the biggest Growing Up Milk brands in the market seeks to continuously drive penetration by positioning itself as Indonesian Moms' greatest ally in supporting the well-rounded development of their children through tailor-made nutrition and effective Child developmental solutions. DANCOW launched #BundaBangga (Proud Moms) campaign, a powerful act of motivation from Moms, by Moms, and for Moms.
The objectives of #BundaBangga...