Lead Agency: Mindshare
Tet is the most important occasion for Vietnamese, this is the time when all members of the family gather and put the most of their effort to celebrate a happy and fulfilling Tet.
However, Vietnamese always shy away from expressing their affection even during family reunion moments and expressing love through physical acts of hugging is not a common practice.
Fabric conditioner brand Comfort wanted our consumers to stay closer and feel more positive during Tet through the pleasant fragrance.
To trigger our consumers to change, we deployed a holistic approach with Mobile at the centre:
Through a Mobile.
Through a Comfort Tet pack.
And, through Augmented Reality.