Campaign Details
Brand: Viacom 18 Media Pvt. Limited / Colors ShaktiLead Agency: Zapr Media LabsRegion: APAC
Strategy
Objective
45% of TV viewers in India tune in during prime-time (8 PM – 12 AM) everyday to watch entertainment content in the form of reality shows, fictional episodes, etc. making it the most valuable few hours in the world's second largest TV population. A major Indian broadcaster, Viacom 18 Media Pvt. Limited, was faced with dipping viewership for a fiction series 'Shakti' aired on one of its top watched channels 'Colors TV', a major contender in the...