Colgate toothbrush – what kind of brusher are you?

Colgate, a health- and personal care product company, developed a campaign to launch its new Slimsoft Advanced Toothbrush in Vietnam.

Campaign details

Brand: ColgateLead agency: WAVEMAKER / Click mediaRegion: APAC

Objectives

We tell ourselves and each other that it is of utmost importance to brush out teeth regularly, not much is said on how we should do it.

With the launch of Colgate's Slimsoft Advanced Toothbrush targeting the premium toothbrush market, the brand aim is to build awareness by taking a swipe at a common perception of 'the harder you brush, the cleaner your teeth' and generate product trial for the new product launch.

Target audience

As a premium product, our audience are placed high...

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