Campaign details

Brand: Coca-Cola
Lead Agency: MediaCom Vietnam
Region: Vietnam

Strategy

Objective

2018 saw the biggest show on earth – the FIFA World Cup – come back from a four-year hiatus to enthrall the world. And the World Cup remains a special occasion for Coca-Cola as the world’s most iconic brand continues its long-standing partnership with the world’s most iconic event. It was one of the most important occasions for Coca-Cola to drive brand love among the Vietnamese teens and youths. Above all it provided the best opportunity to drive consumption during World Cup matches.

Target Audience

Coca-Cola has always been a brand that has appealed to the teens and youth who have been the core target audience of the brand. They are tuned into the latest and the most happening things in the world and hence, World Cup for them remains an event they cannot miss.

Creative Strategy