Coca-Cola India: Moments on Jio Chat

Coca-Cola, a soft drinks brand, increased brand love in rural parts of India by partnering with messenger app Jio Chat to send their fans a special celebrity message.

Campaign details

Brand: Coca-Cola IndiaLead agency: Interactive Avenues Pvt. Ltd.Region: APAC

Objectives

The year 2016 witnessed a powerful moment in the telecommunication sector with the launch of Reliance Jio - a 4G network conglomerate that offers free calls and internet as a welcome offer. The launch of Jio is distinctly disruptive and a "bold move" towards digitising millions in the rural parts of the country.

This was a win for Coca-Cola because for the first time we got an opportunity to reach out to 8M digital users from Tier 2 and 3. We harped on...

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