Coca-Cola: Coke Energy - This energy is for you

Coca-Cola, a carbonated drinks brand, launched its energy drink Coca-Cola Energy in Turkey by using a customised media strategy to target key energy need moments for consumers.

Campaign details

Brand: Coca-Cola Energy Agency: Carat Media Turkey

Strategy

Objective

Our strategic objective was to expand the energy drinks category, create awareness, and drive trial for Coca-Cola Energy.

In the beverage category, energy drinks are usually positioned as products that go along with extreme conditions/sports or extreme physical activity, and we believe that this approach does not do justice to this sub-category and limits consumption oc