Campaign details

Brand: Closeup
Lead Agency: Mindshare
Region: Vietnam

Strategy

Objective

Romance and Expression of Love is intrinsic to the lives of the youth in Vietnam.

Closeup for years has always stood for intense freshness in ‘PHYSICALLY CLOSE’ moments enabling couples to turn attraction into action.

Together with the rise of Technology and Social Media explosion, real experiences like dating and romance have moved online.

Closeup, Unilever Vietnam’s 2nd biggest brand needed an innovative and relevant way to engage and drive excitement with the young.

Target Audience

Target Audience are young adults 18-35yrs, living for the now and are always on-the-go. With Closeup ‘s freshness proposition targeted at couples, the brand needed to communicate to both males and females.

Kiss cam at stadiums is world's favourite platform for lovers to express their emotions.