Cleanipedia: Cleaning expert needed?

Unilever's use of programmatic and social media made Cleanipedia a leading publisher of cleaning advice online.

Campaign details

Brand: Unilever / CleanipediaAgency: RepriseRegion: LATAM

Objectives

There are many myths about old-home-made solutions such as using lemon juice or vinaigrette to remove stains from clothes or the floor. These methods are not effective and a lot of people are unaware that many Unilever products can remove stains easily and professionally, and that these solutions are available online... all in one place.

That is why Cleanipedia was born. Cleanipedia is Unilever's site for solving everyday cleaning problems with Unilever's portfolio. The content provides users with accurate answers to their questions, giving cleaning advice...

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