Campaign details

Brand: Chiquita
Lead agency: Mobext
Region: North America

Objectives

The main client business driver for this campaign was to position Chiquita as a playful brand and restore Chiquita's reputation for being an iconic household brand. Chiquita partnered with Disney in the form of a photo contest to create excitement and boost brand awareness.

The Objective of the Chiquita Just smile campaign was to drive sweepstakes entries and website engagements on the sweepstake's microsite. Participants and their families were prompted to submit a photo of themselves posing with a Chiquita Banana for a chance to win a trip to Walt Disney World Resort in Orlando, FL. Chiquita challenged us to create a campaign that is innovative, fun and engaging.