Burger King: Coxinha Fries

Burger King, a fast food restaurant chain, got involved in the cultural conversation surrounding coxinha, a fried dough food, in Brazil by launching its own version of the snack, Coxinha Fries.

Campaign details

Brand: Burger KingLead Agency: GingaRegion: LATAM

Strategy

Objective

The main objective of the campaign was to launch the new Burger King savoury snack Coxinha Fries in Brazil, generating product awareness, driving purchase intention and sales.

Mainly, we measured the amount of impacts, paid and earned (achieved through engagement), the number of store visits generated through the campaign as well as the amount of sales it generated.

Target Audience

Mainly consumers in regions with the presence of Burger King stores, interested in the popular and traditional coxinha savoury snack.

Creative Strategy

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