BTPN Jenius: Experience in Digital Banking

Telkomsel, a telecommunications provider, partnered with BTPN, an Indonesian bank, to increase downloads of the BTPN app by using big data technology.

Campaign details

Brand: BTPN JeniusLead agency: TelkomselRegion: APAC

Objectives

Telkomsel is one of the biggest telecommunication providers in Indonesia. By 2016, we had more than 169.5 million subscribers and covered 95% of the Indonesian population. Taking that fact as advantage, we supported the BTPN Jenius Apps Campaign with Location Based Advertising (LBA) SMS and MMS services by sending targeted messages to specific profiles. Those messages had a mission with the intention of increasing app downloads and usage by new users. In return, those who finished the mission received a reward from Telkomsel.

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