Campaign details

Brand: Brahma
Lead agency: Adsmovil
Region: LATAM

Strategy

Objective

AB InBev, the multinational that distributes Brahma in Argentina, one of the beer brands that has been growing its market share for 10 years, wanted to place Rappi as sales channel of its product among users. To do so, the advertising solution 'Click2Rappi' offered to the brand achieving its objectives in a simple and agile way, letting users know they can purchase beer Brahma on Rappi and increasing sales.

Target Audience

The campaign was aimed at seniors in Buenos Aires, Cordoba, and La Plata who surrounding the 12 main points of sale of the store "Disco", the largest distributor of the product, in addition to taking into account an audience based on the actual digital consumption of Rappi, understanding that the greatest moments are from Wednesday to Saturday between 15 and 22 hours.

Creative Strategy