Campaign details
Brand: Beats by DreLead agency: HAVAS MEDIARegion: EMEA
Objective
Beats is a headphone brand historically linked to sporting culture, a unique marketing approach for the category, but one that allows it to stand out from its peers.
A cast of global sporting heroes acting as brand ambassadors - from Wimbledon champion Serena Williams to American basketball's Kevin Garnett - have enabled the brand's 'Be Heard' banner to resonate with sports and music lovers across the world.
In order to take the UK market by storm, Beats needed to reinforce its products' synonymity with...