Banco Supervielle: The smart use of data

Argentinian bank Supervielle used social, display media, video and mobile to grow its customer base.

Campaign details

Brand: Banco SupervielleAgency: Reprise MediaRegion: LATAM

Objectives

Supervielle is a local Argentinian bank. They spend millions in Direct Email and Email Marketing to communicate discounts at retailers but Global Competitors offer competitive discounts and have bigger comms budgets.

The client needed to reach in the most efficient way every type of clients and non clients with specific needs, with an specific message. Differentiation and digital performance were key.

Client's objective was also to cut down on costs related to Direct Mail. They were willing to try new strategies using various channels in addition...

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