Campaign details

Brand: ASICS
Lead Agency: YDigital Media
Region: EMEA

Strategy

Objective

In September and Octorber 2017, ASICS - an international provider of footwear and sports equipment designed for a wide range of sports - ran a Full satisfaction or your money back campaign on physical stores in Spain and Portugal.

To communicate this campaign directly to their target and in order to boost their online advertising, ASICS decided to run a mobile campaign with Starcom and YDigital Media.

The strategic goal was aiming at, on one hand, increasing brand awareness and engagement with the brand. On the other hand, ASICS requested YDigital Media's support in making their customers interested in acquiring products of the new shoes collection, while showing where their stores (both multibrand and ASICS exclusive) are located, so the customers can buy the products using the Full satisfaction or your money back campaign.