Aromat: Comedy club season 2

Aromat, the South African savoury seasoning brand, produced a second YouTube series of its comedy skit show, promoting brand relevance across multiple channels and delivering strong cost per engagement.

Campaign details

Brand: AromatLead Agency: Oliver Marketing (Ustudio)Region: EMEA

Strategy

Objective

In 2019, we relaunched the AromatSA YouTube channel to drive brand saliency, relevance, increase YouTube channel subscriptions and further solidify the brand's affiliation with SA comedy.

Target Audience

The brand had deep roots in comedy and using that as a springboard - our task was to revolutionise their purpose and meet the consumers, South African millennials where they were. And that's when Aromat Comedy Club was born, a YouTube skit series we created in collaboration with hilarious skit comedians.

Creative Strategy

The format is...

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