Ariston: Ice challenge campaign

Water heater brand Ariston needed to win customers, grow market value share by 2% and improve brand equity in Vietnam, so it ran a two-part, quality-focused campaign.

Campaign details

Brand: DSquare / AristonAgency: DSQUARE (SQUARE DIRECT ADVERTISING COMPANY LIMITED)Region: APAC

Campaign video

Strategy

Objective

Famous for its durability, Ariston has been the top of mind water heater brand in Vietnam for years, mostly among...

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