Campaign details
Brand: Antibio ProLead Agency: CarnivalRegion: APAC
Strategy
Objective
Antibio Pro is a long-established probiotic supplement brand. However, in terms of communication, we're still a new name. Therefore, we need a unique story to leave a significant mark in consumers' minds.
Target Audience
Fast food is irresistible to both children and young parents. But, sadly, this family's favorite treat is among the most common causes of digestive problems.
Creative Strategy
As Antibio Pro can help prevent and reduce digestive issues, introducing "Your Gut Saviors against food villains" - a story of an Antibio Pro...