Alliance Data: Frictionless Mobile Credit

Alliance Data, a loyalty and marketing service provider, made the credit application process easier by producing ‘Frictionless Mobile Credit’, which allows consumers in the US to apply via a text message.

Campaign details

Brand: Alliance DataRegion: North America

Objectives

Alliance Data's card services business is a leading provider of tailored marketing and loyalty solutions, delivered through branded credit programs that drive more profitable relationships between our brand partners and their cardmembers. We offer private label, co-brand, and business products to many of the world's most recognizable brands across a multitude of channels. In fact, we provide more than 150 custom credit solutions for more than 145 brand partners.

We uphold our 'Know more. Sell more.' promise by leveraging unmatched customer insights, advanced analytics and broad-reaching innovative capabilities. It's...

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