Campaign details
Brand: Akbank SanatAgency: MediaCom Turkey / OnedioRegion: EMEA
Strategy
Objective
"Jazz Version of The City" is the motto of the most important jazz event in the country "Akbank Sanat's Jazz Festival". To promote this festival's 27th anniversary and emphasize our motto, we focused on converting the city into jazz music on digital platforms and did a lot of researches about location-based audio experiences. Luckily, we found The HKU Utrechts Conservatorium – a world-renowned university that specializes in European Jazz – and collaborated with them.
Target Audience
We mainly focused on the ways of...