7UP Foodies: Bring the best experiences with food from virtual to reality

7UP, a lemon-lime flavoured soft drink brand, launched a campaign in Vietnam to increase its relevance and consumption.

Campaign details

Brand: Suntory PepsiCo Vietnam Beverage / 7UPLead agency: Mindshare Vietnam / REDDER AdvertisingRegion: APAC

Objectives

7UP has been associating with food over the past two years on an ad-hoc campaign level only. The biggest challenge for 7UP is to arrest the decline in relevance amongst the core target audience and drive up the consumption.

In 2017, 7UP has recognized that 'make my meal' is an indeed prospective demand moment to own which comes from the fact that when eating, 51% Vietnamese will order a drink.

Even nowadays Vietnamese people are increasingly abstaining from...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands