Under the spotlight with Syl Saller and Craig Inglis

Elen Lewis

Gemma Greaves discusses with Diageo’s Syl Saller and John Lewis’ Craig Inglis how bravery is necessary to do better marketing.

Syl Saller, president of The Marketing Society and global ceo of Diageo, and Craig Inglis, chairman of The Marketing Society and customer director of John Lewis, had a no-holds barred conversation with our chief executive Gemma Greaves. Here are some of the highlights.

Gemma Greaves: Why is being braver so critical for our industry?

Syl Saller: I see marketing as the engine of growth for a company, driving both the top and bottom line. Growth is getting harder across most sectors and that requires us to lead more boldly.

But the agenda isn't really just about numbers. It's...

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