In reading Wendy Gordon's article about liking (Market Leader Q2 2017), I am reminded of quite how irrelevant and marginal much of what I do is. Nobody cares about brands and advertising. They have lives to live, full of much more important stuff than what I do for a living. When they're looking at their Facebook feed or watching TV, we're the bit that isn't what they're there for.
But here's the thing: it doesn't matter.
No, I would go further than that. It's actually quite a good thing. I've done this for the best part of a...