The Value of Fame: When Famous Ideas Run Out of Steam

Andrew Melsom

This case study discusses the appointment of a new agency to help keep the Tango brand ahead of its rivals, especially the arch rival Fanta.

Brand extensions
Carbonated soft drinks
Pitching & agency selection

When Famous Ideas Run Out of Steam

The Value of fame

Andrew Melsom Agency Insight

Tango, a fruit carbonate owned by Britvic, is so famous that 14yearolds who are now in the target group for this product can still recall the advertising that ran when they...

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