The innovation gap: Why household names can't live off their fame forever

British companies must renew their focus on innovation if they do not want to stagnate in the long term.

The UK's leading brands are extremely well known and highly regarded, both at home and around the world. However, over the past ten years, these 'national treasures' have failed to keep up with competitors in other markets when it comes to innovation

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands