The future of segmentation - and why we can't resist putting people in boxes

This article describes the shortcomings of using consumer demographics, while also looking at the ways marketers should approach segmentation in a world increasingly saturated with data.

The future of segmentation - and why we can't resist putting people in boxes

Martin HaywardAimia

Millennials seem to have become the marketing world's favourite target audience recently, which is odd because in a world where we can potentially hyper-personalise...

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