The Challenge For Marketing In China
Dr. Linda Yueh LSE
Economic growth in China over the last 26 years has been staggering. From 1980 to 1989, China's GDP grew at an average annual rate of 10.2%, while the average for the world's economies over the same period was 3.2%. During the period 19901997, China's GDP growth rate was 11.6% as compared with the average world rate of 2.4%.
As a further basis of comparison, the United States during what is widely acknowledged as a period of economic expansion ...