The Age of Innovation: Inductive vs Deductive Marketing
This is a fascinating analysis of the factors in the current business environment that are turning the packaged goods marketing paradigm on its head. The speed of technological innovation, the acceleration of consumer adoption, power brands and power channels are just some of the trends that have converged to challenge the way marketing has traditionally been conceptualised and conducted.
Roger Chiocchi
Moores Law propels the semiconductor industry to new heights of computing power every eighteen months, driving the peaks and valleys of PC sales. Nike introduces a new shoe and footwear sales...