Tackling Obesity With A Marketing Approach
Martin Glenn PepsiCo UK & Ireland
The UK, like most of the world, is having to come to terms with a new phenomenon of modern life, namely obesity. All over the world people are getting fatter: it's as much a trend in developing countries like China, as it is in the UK; it's a feature of Italian lifestyles (despite our infatuation with olive oil and the Mediterranean diet) and of Nordic lifestyles (despite policies in Sweden designed to combat weight gain, such as a longstanding ban...