Successful competitive strategies for recession and recovery

Tony Hillier

Reports analysis from the PIMS database (described) of 1,000 companies coping with recession. Companies that increase their marketing activities during recession are more successful than companies which cut back.

Successful competitive strategies for recession & recovery

Tony Hillier

An article all CEOs and financial directors must read. Analysis from the PIMS database of the strategies followed by 1,000 companies coping with recession reveals a clear and dramatic...

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