Successful competitive strategies for recession and recovery

Tony Hillier

Reports analysis from the PIMS database (described) of 1,000 companies coping with recession. Companies that increase their marketing activities during recession are more successful than companies which cut back.

Successful competitive strategies for recession & recovery

Tony Hillier

An article all CEOs and financial directors must read. Analysis from the PIMS database of the strategies followed by 1,000 companies coping with recession reveals a clear and dramatic pattern: companies that increase their marketing activities during recession are more successful than companies which cut back.

The harsh reality of recession in the UK is imminent – or even upon us. Retailers have reported difficult Christmas trading, and there is no evidence of consumer confidence returning after the gloom at the back end of 1998. Furthermore, the economic situations in the...

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