See, feel, think, do: the power of instinct in business

Argues for the importance of instinct in successful business and marketing innovation. As businesses have grown they have become complex and compartmentalised, and have sought to limit risk by relying on analytical tools and models.

See, Feel, Think, Do: The Power of Instinct in Business

Shaun SmithInternational speaker and consultantAndy MilliganLeading brand consultant

The greatest businessmen throughout history understood – almost instinctively – what people would value and why, and then delivered it as simply and as easily as possible. But over the years, as markets have evolved and people's have become more sophisticated and more emotional, we have begun to see business not as a simple process, but a complex one.

Business has become so important that we have sought to eliminate its risk by schooling ourselves in its best practices,...

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