Rebooting brand strategy for the digital age

This article explores how brand strategy should be retooled for the digital age, without devolving into a purely tactical dispute.

Rebooting brand strategy for the digital age

David Taylor the brandgym

The growing importance of digital and social channels is confirmed by the survey reported in this article, and harnessing these channels is top of marketing directors' agendas. However, the study highlights the risk of neglecting brand strategy in th

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