Marketing To The Over 50s
Beware simplistic and misleading advice
Dick Stroud Independent consultant, writer and speaker
Reading an article on the subject of marketing and the over 50s is like Bill Murray's experience in the film Groundhog Day: a ceaseless round of identical arguments, quotes, examples and unresolved questions. The mainstream and marketing media are equally as bad.
The media in general is taking a lot more interest in the over 50s. In the last six months the number of related articles, indexed by Google's News Search, increased by over 200%....