Grey is not the new black

This talk from the Marketing Society's recent 'Grey is the new black' evening is the definitive guide to how to communicate with the 'under-80s' - a misnamed, misunderstood, mislaid group of people.

grey is not the new black

Jeremy BullmoreWPP

I know it's conventional for speakers to start by saying how pleased they are to be here; and I equally know that nobody believes them when they say it. Which is why I've never said it.

But I am going to...