Britain Thinks: Six lessons for marketers from the general election

This article presents six lessons that marketers can learn from the results of the 2017 UK general election.

The 2017 election produced a result that confounded politicians, commentators and pollsters alike. As the dust settles, what are the main lessons for marketers, asks Deborah Mattinson?

  1. We live in a divided nation, and one that is increasingly hard to

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