Campaign details
Brand: MixiBrand owner: MixiEntrant company: AKQA, TokyoMarket: JapanSector: Gaming hardware & softwareMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million
Campaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....