Mixi: Monster Strike

Mobile game, Monster Strike, gave young people a platform to gather during the COVID-19 lockdown with its in-game digital summer festival in Japan.

Campaign details

Brand: MixiBrand owner: MixiEntrant company: AKQA, TokyoMarket: JapanSector: Gaming hardware & softwareMedia channels:Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home,...