Mixed research techniques for a mixed economy

Chris Mundy and Tony Twyman

The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future.

Mixed research techniques for a mixed economy

Tony Twyman Tony Twyman and Associates andChris Mundy BBC

INTRODUCTION

Radio is going through something of a renaissance at the moment. Whilst the number of analogue stations continues to grow in many markets, the launch of digital radio is opening up new opportunities for major new services from the public and commercial sectors. Bring in the internet, with its ability to deliver on demand and added value services, and there has never been such an exciting time for people working in the radio industry.

However, these exciting new developments...

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