Mitigating media inflation in 2022

Mike Colling

Discusses how supply and demand in the UK media marketplace has shifted recently to affect price, and what that impact has been on different media channels.

Why it matters

Whether you sell crisps or cars, inflation is back, costs are rising and media is not immune. In 2022 the price of TV and radio in the UK media will rise significantly (>10% YoY) for the first time in more than 20 years.

Takeaways

  • Media costs per thousand eyeballs increased in autumn 2021 and will continue in 2022. Prices for impressions in search, social, display, television, newspapers, OOH and radio will all rise year on year.
  • As the has pandemic progressed, the number of minutes of media consumed per day has fallen. This is due to a...

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