Mission motor model

Karin Broos

The mission and values of a brand and organisation are usually quite abstract, but it is important that employees express them to customers.

Mission motor model

Karin Broos

Although the mission and the brand values of an organisation are formulated by higher management and are usually quite abstract, it is very important that employees express them to customers. The mission motor model distinguishes four basic conditions, which need to be fulfilled in order to translate a brand's mission into actual employee behaviour.

The model is based on the metaphor of a motor: a motor consists of four cylinders and can only function optimally when all cylinders work together. The four cylinders represent the conditions that influence the behaviour of an employee. Two conditions...

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