Mission motor model

The mission and values of a brand and organisation are usually quite abstract, but it is important that employees express them to customers.

Mission motor model

Karin Broos

Although the mission and the brand values of an organisation are formulated by higher management and are usually quite abstract, it is very important that employees express them to customers. The mission motor model distinguishes four basic conditions, which need to be fulfilled in order to translate a brand's mission into actual employee behaviour.

The model is based on the metaphor of a motor: a motor consists of four cylinders and can only function optimally when all cylinders work together. The four cylinders represent the conditions that influence the behaviour of an employee. Two conditions...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands