Miralax: Moving From Nuclear Laxatives to Holistic Health

MiraLAX, a healthcare brand, launched a campaign in North America to increase penetration among the "wellness generation", and recruit millennials.

Campaign details

Brand: MiraLAX Brand owner: Bayer Group Entrant company: Energy BBDOIdea creation: Energy BBDO Chicago Market: United States Sector: Non-prescription, OTC products Media channels:Social media, Online display, Websites & microsites, Online video,...

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