Ministry of Health (New Zealand) – National Depression Initiative
Category:Agency:Advertiser:Title: | Charity/Not for Profit/Public Service DraftFCB Ministry of Health National Depression Initiative |
SUMMARY
This campaign was developed to address one of New Zealand's most serious health issues: depression. However depression was under recognised and under treated.
DraftFCB's challenge was to get people who may be experiencing depression to get help.
Two thirds of New Zealanders said that 'something' would stop them seeking professional help including lack of knowledge of symptoms and treatment. It was worse for men. They weren't interested in talking about their problems...