MINI: You don't need a showroom to sell a car

Mini, a car manufacturer, launched a campaign in the UK to increase sales of the Mini Electric during the COVID-19 pandemic.

Campaign details

Brand: MINIBrand owner: BMWEntrant company: The Brooklyn Brothers, LondonIdea creation: The Brooklyn Brothers, London / The Thread Team, LondonMarket: United KingdomSector: Eco, hybrid, electric carsMedia channels:Email marketing, Social media,...